Tourism and Marketing Study
During its Feb. 17, 2011, meeting, the Volusia County Council voted unanimously to hire a qualified consultant to conduct an
independent analysis of countywide tourism and convention marketing efforts by Volusia County’s advertising authorities and the
Ocean Center.
This website will serve as a source of updated information as the consultant is selected, the study’s parameters are established,
information is gathered, public meetings are scheduled, the draft and final reports are issued, and short- and long-term plans to
implement the report’s findings are developed.
County Council final actions on report -- April 4, 2013
Presentation to county council April 4, 2013
Tourism study review presentation
Suggested County Council Motions
Listen to the January 28, 2013 meeting
Click here to view the draft study.
Click here to view the PowerPoint presentation (pdf)
Comment here
Your input is welcome and encouraged! To e-mail your opinions about tourism and convention marketing in Volusia County, click here. Please include your name. Anonymous comments will not be considered.
Printable invitation
The Volusia County Council will host an informal reception and presentation of the preliminary report of the tourism marketing
study January 28, 2013 at the Ocean Center, Daytona Beach.
Study status – December 2012
The consultant, Dan Fenton, Strategic Advisory Group, has conducted several site visits to Volusia County. He has stayed in many hotels throughout Volusia County. He has had interviews with more than 200 Volusia residents and has conducted extensive research. He has toured the entire county extensively and now has considerable insight on Volusia’s tourism offerings and potential as well as the delivery of tourism promotion efforts countywide.
Mr. Fenton is working on a preliminary report which will be presented to the Volusia County Council in a public meeting January 28, 2013, in rooms A, B and C of the Ocean Center in Daytona Beach. A reception will begin at 5 p.m. followed by Mr. Fenton’s presentation at 6 p.m. Copies of the preliminary report will be available for the public at the meeting, but not in advance.
Volusia County Tourism and Marketing Study Progress Report - (Presented to the County Council on May 3, 2012)
Comment
Your input is welcome and encouraged! To e-mail your opinions about tourism and convention marketing in Volusia County, click here. Please include your name. Anonymous
comments will not be considered.
Legal disclaimer
Under Florida law, e-mail addresses are public records. If you do not want your e-mail address released in response to a
public-records request, do not send electronic mail to this entity. Instead, contact this office by phone or in writing.
Letters may be mailed to:
County Manager’s Office
Volusia County Government
123 W. Indiana Ave.
DeLand, FL 32720-4608
Previous updates
Responding firms
Seven firms submitted responses to the county's request for qualifications:
CH Johnson Consulting Inc., Chicago, Ill.
Crossroads Consulting Service, Tampa, Fla.
Exhibit Surveys Inc., Red Bank, N.J.
Jim Miller and Associates, Orlando, Fla.
OCG International, Maitland, Fla.
Strategic Advisory Group, Duluth, Ga.
Zietgeist Consulting, Madison, Wisc.
Finalists
The three finalists were CH Johnson Consulting Inc., Crossroads Consulting Service and Strategic Advisory Group.
On Sept. 8, 2011, the County Council heard presentations from the three firms to perform the study on the marketing efforts of the
three county-funded advertising authorities and the Ocean Center.
At the Nov. 10 County Council meeting, the County Council approved the contract with Strategic Advisory Group, the firm chosen to do the marketing study. The contract is available for review here.
Consultant firm selection
To view the qualifications Volusia County has established for an independent marketing consultant, click here.
Project contact:
Jeaniene Jennings, Purchasing Director
Phone: 386-822-5789
Fax: 386-736-5935
E-mail: jjennings@co.volusia.fl.us
www.volusia.org/bidlist
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Ocean Center
Marketing plan
Contact: Don Poor, Director |
Southeast Volusia Advertising Authority
Contact: Dona DeMarsh,Interim Executive Director |
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Halifax Area Advertising Authority
Contact: Liz Grindell, Interim President/CEO |
West Volusia Tourism Advertising Authority
Contact: Renee Tallevast, Executive Director |
