Five words summarize an ambitious
$76-million expansion of the Ocean Center that will double the size of
the complex: on time and on budget. Just two years ago being on time and
on budget seemed impossible.
“Back then, construction workers were
hard to come by due to sizzling demand, stoked by a red hot market,”
said Ocean Center Director Rick Hamilton. “Even when construction crews
were intact, construction costs were spiraling daily, causing budgets to
escalate well beyond the comfort levels of the Volusia County Council.”
In a strategic move to cut costs and
increase efficiency, Volusia County staff took over management of the
construction project, assigning day-to-day oversight to its owner
representative, OCORP Inc. This has helped keep costs under control, and
has protected the contingency fund.
“It was crucial to get a grip on the
project if we were to bring it in on budget,” said Volusia County Chair
Frank Bruno. He and Hamilton had enlisted community support for a penny
increase in the tourist bed tax to fund the expansion project. “We’ve
had a few bumps along the way, but have been very pleased with progress
on the project, as well as the overseers’ ability to deal with
obstacles. The expanded Ocean Center promises to be a crown jewel among
the county’s high performing assets.”
County Manager Jim Dinneen recounted
the challenges that led to the county changing its method of
construction management. “One tactic was to have the county purchase
materials directly, which saved us more than $500,000 in sales tax,” he
said. “We work very closely with the construction team and our
construction management entity, OCORP.”
Dinneen said the vision for the
project is alive and well and he expects the community will be very
pleased with its new facility, which will not be taking a backseat to
any other facility. He added the expanded Ocean Center, Daytona Beach
International Airport and the beauty of the county – east and west – are
an unbeatable combination.
These observations were offered at the
first “hard hat tour” of the project. Dinneen and Hamilton recently led
the County Council, members of the Tourist Development Council, the
construction team and the news media on a walking tour of the project.
The group was told the construction of the south parking lot is
complete. The civil site work is about 80 percent complete. Vertical
construction of the project is more than 30 percent complete. Renovation
of the existing complex, including a facelift, is well into design.
OCORP’s Mike Weigel said he expects
all elevated structural concrete and roof deck to be complete in the
next few weeks. The same is predicted for most of the framework,
plumbing, electrical work, steel structures and some of the glass
elements of the project. Nearly half of the contractors on the project
are local.
“This is more than an outstanding
facility,” said Volusia County Council member Art Giles, whose district
includes the Daytona Beach area. “It will serve the community better and
it will be a more competitive meeting and convention complex. It’s going
to generate positive change here and throughout Volusia County.”
While construction continues and crews
race toward the scheduled completion date late next year, the Ocean
Center’s marketing efforts are yielding good results.
The first major event booked in the
expanded facility is the annual convention of the Florida Fire Chiefs
Association. The event is slated for January 2009 with dates also on the
books for 2010, 2011 and possibly beyond. The convention is expected to
draw more than the 10,000 delegates and 255 exhibiting companies that
attend the organization’s event.
Negotiations are under way with many
other prospective organizations, according to Hamilton. He cites the
Ocean Center’s marketing efforts with generating quality prospective
business that will lead to contracted bookings of the complex. In
addition to the marketing program, Hamilton recently was named president
of the Florida Facility Managers Association. His involvement in FFMA
and other trade associations further extends his reach into the industry
and its markets.
Expansion of the Ocean Center will elevate the complex to the fifth
largest in Florida and the only one across the street from the Atlantic
Ocean, making it more competitive for larger events. The expansion
project is a $76-million effort that will double its size, increasing
its capacity to serve the community and making it more competitive for
larger meetings, conventions and exhibitions.